Gistics Network

Transmediation

Transmediation

(Definition derived from Wikipedia)

Transmediation refers to the process though which individuals select and translate data to represent the chosen data in new media forms, which may entail the production, publication, or distribution of more than one media form.

Transmediated works interlink their constituent digital components (data, media, design frameworks, an engaged group of users or participants, descriptive metadata, and search optimization metatags) with each other, forming compound documents or a networked media object.

Historically, transmediated works relate two large fields of Semiotics and Technology in the context of Digital Media.

Transmediation refers to the process of “responding to cultural texts in a range of sign systems — art, movement, sculpture, dance, music, and so on — as well as in words.” Semali and Fueyo

When people engage as consumers or producers of media in any form, they are engaged in transmediation.

Transmediation often includes a response (e.g., user-generated content, posted or attached comments, email-based referrals to others within a social or trust network, etc.) to traditional printed texts, as well as multimedia materials including video, animation, a website, a podcast, a game, etc.

Transmediation anticipates the emergence of social media channels for each media object or text, and the integration of users’ raw and refined real-time instant messages, SMSs, tweets, and Newsfeeds in popular social networking systems (Facebook, LinkedIn, Tumblr) about the consumption of a particular transmediated work.

In a media-centric society filled with many affective sign systems, transmediation often entails multimedia communication and literacy activities.

In an academic context, transmediation closely links to semiotics—often referred to the understanding of signs and the impact of signs on human perception. Academic researchers and educators interested in transmediation often share interests in media literacy, visual literacy, information literacy, and critical literacy.

In a commercial context of marketing and customer engagement, transmediation closely links with brand loyalty, social network analysis, and social media optimization.

In the practical context of knowledge work and citizenship, transmedia closely links to critical thinking, decision making, and argumentation.

Leonard Shlain highlights the importance of engaging students in the process of transmediation when writing, “Digital information comes in multiple forms, and students must learn to tell stories not just with words and numbers but also through images, graphics, color, sound, music, and dance. There is a grammar and literacy to each of these forms of communication. Bombarded with a wide variety of images regularly, students need sharp visual-interpretation skills to interact with the media analytically. Each form of communication has its own rules and grammar and should be taught in ways that lead students to be more purposeful, specific, and concise in communicating.”

Other core concepts of Transmediation

Advocacy | Alternate reality game | Content | Digital Asset Management | Intertextuality | Metadata Standards | Social Proof | Storytelling | Transmedia storytelling